5 Things The Boys From Entourage Have Taught Me About Business

I have a confession to make. Ever since I upgraded to Sky HD a couple of months ago, I have been binging on box sets. That’s a lie, it’s been one box set and I’m up to series 5. My early morning routine has been shot to smithereens because of the late nights. I wait until my husband has gone to bed and I smile with glee as I think about getting down and dirty with the boys. What is wrong with me?! I’m practically cheating on my husband and have ditched the women’s lib movement for sexist,...
I Used to Say the Competition is Irrelevant….I Lied

I Used to Say the Competition is Irrelevant….I Lied

It’s not just me you’ve heard it from right? It’s one of those things that comes up again and again when talking about the ‘competition’. ‘Stay in your own lane’, ‘stop worrying about what they’re doing and focus on what you’re doing’, the same old clichés which I have trotted out on more than one occasion.  But, I’ve a confession to make I don’t think it’s true anymore. I think you do have to know what you’re competition are up to. But there is a big BUT, know what they are up to, but don’t...

Is it Time to Ditch Facebook Business Pages?

If I read one more post or blog complaining about the organic reach on Facebook going down the pan, I might hurt someone. Okay, maybe a bit OTT. But we know organic reach has gone down, this is not a new story. However, focussing our attention on that, is not going to gain us any new followers OR help us to engage with our current fans – if we have any. Focus on organic reach takes us away from the real question of the day, should we even be bothering when it comes to business pages on...

Are Facebook Groups Good For Business?

Facebook groups are extremely fashionable right now and for a very good reason. As Facebook organic reach across business pages makes it more difficult to share our key messages with our ideal clients. Creating a group can provide you with a space that allows you to really get to know your community on a deeper level, through sharing resources, information and answering questions. This enables you to build up the know, like and trust factor. Ultimately if you are prepared to put time, effort...

Why Business Shouldn’t Be Like Dating When You Were 12?

Maybe you’re just starting out in business, or perhaps you have been on the block for a while. You’ve heard about a million and one marketing principles and some of them even sound quite effective. You’ve put the blog page up on your site, but it’s probably sitting empty or maybe you have one or two stories on there. That you wrote about a hundred years ago. Maybe you promoted them on your Facebook page – once – or on your Twitter feed once or twice and then...
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