the blog

How To Use Mailchimp?

One of my Baby Business Schoolers just posted in our group "HELP! I've got my first subscriber and I know not what I do with Mailchimp." So as someone who knows that what we focus on expands. I wanted to take the heat right out of the fact she was unsure of what to do with her first subscriber win, and get her to focus on the excitement of gaining the illusive first person who has said yes to regular updates. Get excited about being able to be of service to this person from afar and get excited about the opportunity to share her message and her services with this person all from behind her laptop initially. Up until the launch of The Calm Birth School, I had quite a love/hate relationship with list building, I could never find the right formula. I had tride meditations, free downloads, checklists, you name it and nothing really cut it. The most successful I had been was a list of about 50 people on my Bump to Baby Essentials Kit - which you'll see in the tutorial below now has 75 people on it, although as the list is so old and connected to one of my old websites I don't have regular communications with those peeps anymore. Anyway my point is until you 'strike gold' list building...

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Creating a Personal Brand

Creating a Personal Brand

If you have ever read anything about marketing for serviced based professionals, I’m willing to bet the author will have talked about the importance of creating a personal brand. If you’ve follow any of my posts, you’ll know it’s one of my favourite topics too. So why is personal branding so important? It puts you squarely at the heart of what you do. There is only one you and nobody can do what you do, in quite the way you do it. This is even more important if you are working in a field where there are many people offering a similar service as you. Having great personal branding stops your service from being looked at like a commodity, where price or location are the  key decision factors for your potential clients.  By showing the real you, you connect with your potential clients at deeper level far more quickly. Helping to cut the time it takes to know, like and trust you as your transparency and unique way of saying things talks straight the heart. This let’s your customers know who you are, what you stand for and why you would be a great match for them. Which is why using your voice (as opposed to instructor talk) and your image on your website and marketing materials is so...

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What Do You Want?

What Do You Want?

Sometimes we all just need a quick kick up the backside. So that's what you're going to get. Are you clear on what you want? Do you know what it is you’re looking to achieve? The big picture. Where you want to be in 12months, 3 years? Is what you are planning to do today supporting the big dream? If not….why are you doing it? Dream big, walk towards it.

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