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Pricing Doesn’t Matter When You Have P.O.M

Pricing Doesn’t Matter When You Have P.O.M

If you have been following me for even a little while, you will have probably heard me say that what you charge is irrelevant even if you are in a highly competitive area. What I realize is that many people don’t hear the rest of what I say and therefore aren’t getting the full picture. Although, I’m using hypnobirthing as my example, this approach applies to any and all serviced based professionals operating in a competitive marketplace. As more people hear about hypnobirthing and celebrities share their positive birth stories and experiences, the more of a viable business opportunity hypnobirthing appears to be. And to a certain extent it is true, the more demand there is for classes the more people need to be teaching these invaluable life skills. However, what is also true is the more commoditized the market becomes. What do I mean? If you’re a teacher who has started working with families in the last 12 – 18 months and your one of four teachers within a two mile radius you are at a disadvantage if you don’t understand how to differentiate yourself from the pack.  So, if you are looking to fill classes by relying on word of mouth, your particular brand of hypnobirthing,...

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What’s it Going to Take?

It’s the 31st of December 2015 and it’s likely you’ll be on the spectrum of at least one of the following: Excited about the promise of the year ahead. Full of optimism that this year could finally be the year that you achieve what you set out to achieve. Hopeful about all of the great things around the corner that you haven’t even thought about yet. Ready to take on 2016 and win. Boom! Indifferent, I mean it’s just another day right? Another year gone and you’re no closer to getting anything that you want. Apprehensive about the year ahead, as you get another year closer to forty or whatever the milestone it is you’re approaching without any more of a sense of knowing what the hell it’s all about. As a dreamer, hoper and an eternal optimist it won’t surprise you that I’m all in for number 1 and of course of I that you are too. As I look forward to all of the things I know that are happening: a baby, a book, a big move, I can’t help but feel excited about what is sure to be an amazing year. However, as I reflect on 2015 I could easily look at the year as a failure. Full of half-finished or half-baked ideas. For every financial target that was hit, so many more that missed the...

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How To Use Mailchimp?

One of my Baby Business Schoolers just posted in our group "HELP! I've got my first subscriber and I know not what I do with Mailchimp." So as someone who knows that what we focus on expands. I wanted to take the heat right out of the fact she was unsure of what to do with her first subscriber win, and get her to focus on the excitement of gaining the illusive first person who has said yes to regular updates. Get excited about being able to be of service to this person from afar and get excited about the opportunity to share her message and her services with this person all from behind her laptop initially. Up until the launch of The Calm Birth School, I had quite a love/hate relationship with list building, I could never find the right formula. I had tride meditations, free downloads, checklists, you name it and nothing really cut it. The most successful I had been was a list of about 50 people on my Bump to Baby Essentials Kit - which you'll see in the tutorial below now has 75 people on it, although as the list is so old and connected to one of my old websites I don't have regular communications with those peeps anymore. Anyway my point is until you 'strike gold' list building...

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