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4 reasons you should care about the closure of one of the UK’s biggest toy stores

4 reasons you should care about the closure of one of the UK’s biggest toy stores

I had totally planned to write something different for you this week, but my plans took a turn after being alerted to one of the UK’s biggest toys stores going into administration. Because I’m obsessed with all things biz of course one of the first questions I asked myself was, Yes… but why? What went wrong? And as I had a dig around, to see what had been going on, it soon became super clear that the lessons were not just for biz geeks or product based businesses, they are for you too. You win some and you learn some and here’s what we can learn from Toys R Us. 1 Visibility is Everything In this increasingly competitive marketplace, where people are not just competing for your hard earned cash, but for your time and attention too, the key to staying relevant and front of mind is to be seen. Toys R Us were mainly situated in out of town locations, with great off street parking. Whilst this worked like a treat in the seventies, when people would spend time and energy to make the whole trip an ‘experience’, in this day and age, with Amazon and regular supermarkets, out of sight is often out of mind. Learn their Lesson 1 Get honest with yourself: are you expecting people to come to...

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£85K Ecourse Launch Case Study

£85K Ecourse Launch Case Study

Because we’ve just started the first week of the second round of The Limitless Life Experience, I wanted to hit you up with the breakdown of the launch. The last time we launched the program we hit £47K and welcomed 52 members. Second time around we hit £84,506 and welcomed 55 new women to the family so how did we do it? I say “we” because I work with a small but perfectly formed team, without all of that additional support I would not have been able to smash through my target by nearly £10K. Goal Setting I start out with two goals – either to welcome in 75 new members OR bring in £75K. The system: Phase 1 We ran a 5-day challenge starting on the 1st January, with a theme of “double your impact and your income”. On the 5th day of the challenge I ran a webinar; the cart then opened on the 5th January and closed on the 9th. Phase 2 The plan for Phase 2 kept changing. Originally I was going to do one webinar, then I was going to do two. Then I planned marathon coaching sessions. All. Of. The. Things. What I actually ended up doing was three consecutive webinars over the course of three days. The cart opened on the 22nd January and then closed on the 31st.   Let’s look at the wins:...

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Case Study: How to make £4K from your first online launch when you’re not a not a business coach

Case Study: How to make £4K from your first online launch when you’re not a not a business coach

I wanted to share this case study with you, knowing that for many of you, you will be able to relate to this. But first a little bit of context. The summer of this year was a crazy one for me as I was relaunching The Calm Birth Method book and it basically took up all the space I had in my brain. And during this time, unsurprisingly everything else in my business took a back seat. So, when the launch was over and done with I started to re-think about my ideal client and who exactly I wanted to work with and I got SUPER clear. So much so that within one week of redefining who my dreamboats are, I booked 4 of the women I had described exactly. One of these women is Mishelle Bee and it’s her story I will be sharing today. Lesson 1: Get super clear on exactly who your ideal client is going to be. When Mishelle and I spoke I knew she was a perfect fit for my new program The Limitless Life Experience and she knew immediately that she wanted to work with me on a VIP basis. This meant 1 x call a month and unlimited access to me on Messenger. Now, Mishelle has an amazing story, which I am sure you will hear one day and she totally understands the power of continuous development and...

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