One of the first things I ask my new clients is what it is they want to achieve. And if at least one of their answers isn’t I want to earn more money, whilst not working myself ragged I tend to suggest they should find an alternative business mentor. Don’t get me wrong, I am NOT all about the cash, but I am about helping people realise their fullest and highest potential. And many of the women who come to me want to feel like they are in control of their lives, rather than life and work controlling them.

So part of the process we will do is look at their skill set, see what it is they are offering. Identify what it is they want to offer, analyse how that fits in with their current model and identify the first step that will take them closer towards their dream of having the freedom to choose the life they want to lead more. And guess what is one of the first things that comes up?


Working in caring professions where we want to save the world and believe that everyone should have access to the skills we have trained for, leaves many women feeling like they shouldn’t be charging a premium for their services, don’t have the right to charge more, scared of pricing themselves out of the market because everyone else is charging less and so on. If any of these thoughts resonate with you, I’m going to suggest that it’s time to raise your prices:

1. You’re working all the hours there are available but you barely have any disposable income.

When we choose to work for ourselves, much of the time the idea of freeing ourselves from the shackles of the 9 – 5 is an appealing one. But if you’re just swapping the prison of being chained to a desk to the prison of being chained to your phone so your always available for the next enquiry, are you really winning?

2. You find you get lots of last minute cancellations.

When you’re not charging enough for your services the message you send out to your clients is your time is not that valuable and therefore, it’s no big deal if they need to cancel. It’s much easier to cancel someone who charges £20/hour versus someone who charges £100 right?

3. You are starting to resent the time you’re spending with your clients.

Often this is both a structural and a pricing issue. If you find yourself clock watching with clients it can be a signal that it’s time to change the way you work with people. This often involves raising your prices so you are able to be more selective with your clients. Working with less people but for more money, in a way that excites you again.

4. You have increased your skill level.

One of the occupational hazards of being a pre and postnatal specialists is that we love investing in our training. However, far too frequently, the tens of hours and hundreds, sometimes thousands of pounds that have been invested are not reflected in the prices that you pass onto your clients. It’s a basic concept that many choose to ignore, because they just don’t like talking about money or don’t value themselves enough. GET OVER IT!

5. The time is right.

Sometimes the only reason a person needs to raise their rates is that the time feels right. This is totally okay too. If you have been charging the same price for the last year, five years, 6 months even and you feel that the time is right for you to increase your rates then do it. You don’t need anyone else’s permission to create the life you want to create other than your own. So if you’re waiting for a sign….this is it. 

If you are tired of feeling you are unable to attract the clients that would pay you the rates you want check out my free Get More Clients checklist, which shows you exactly how I attracted over 450 paying pregnant clients in just 14 months on my terms.

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