Who Are You Writing For?

Who Are You Writing For?

Blogging, vlogging, guest-posting and podcasting are all great for your business because they get eyeballs on your message and increase your authority status. As more of you latch onto the importance of this – which is a great thing, I want to encourage you to think about who you are writing for or communicating to. In The Baby Business School course I talk a lot about getting into the head of your ideal buyer, talking her language and identifying her fears, concerns and challenges. This is...
Number 1 in a Week and Closing Down The Baby Business School

Number 1 in a Week and Closing Down The Baby Business School

Well I just have to say WOW!!!! I really can’t believe it. It’s 20th February and I feel like it’s already been the most stupendously amazing year. I can’t lie the last two weeks have felt simultaneously ridiculously busy, while at the same time because of family life and only having one pair of hands (yes t’is true I only have one pair) I’ve also had to let some things slip…so I didn’t get completely overwhelmed. So the book launch has been and big thing (obvs) and while I may have...
Pricing Doesn’t Matter When You Have P.O.M

Pricing Doesn’t Matter When You Have P.O.M

If you have been following me for even a little while, you will have probably heard me say that what you charge is irrelevant even if you are in a highly competitive area. What I realize is that many people don’t hear the rest of what I say and therefore aren’t getting the full picture. Although, I’m using hypnobirthing as my example, this approach applies to any and all serviced based professionals operating in a competitive marketplace. As more people hear about hypnobirthing and celebrities...

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