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Why Your Online Marketing is Failing?

Why Your Online Marketing is Failing?

One of the most common concerns, worries or complaints about online marketing is that people don’t get it and that it’s hard. As service providers, who are mainly working with pregnant women or women who have just had babies, we’ve had it drummed into us for at least the last three years that we need to be marketing online, but after cold hard cash wasted on Facebook and Google ads. Copious amounts of time spent in groups that you’re not entirely sure is making any difference and writing a couple of blogs that have felt as easy as pulling teeth and still NO SALES. The question WTF??? Often springs up frequently. So what are you doing wrong? In short, you’re treating your online marketing as though it’s a different beast from every other kind of marketing…. You need to stop overcomplicating it and get the basics right. You know that with increased consumer choice and control, you need to be on the internet and just having a pretty website isn’t going to cut it. Whether you are thinking about the content you put on your website or how you present yourself on social media the rules of the game are the same. And if your internet strategy isn’t working for you, assuming that you have...

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Are You Calling In Your Tribe?

Are You Calling In Your Tribe?

I talk A LOT about knowing who your ideal client is, and while some people love the exercises I set to help them identify who she specifically is, other people hate it. It feels claustrophobic and restrictive. So they resist doing the work at all. While knowing who you want to attract is not the only thing you need to be clear about for your business to succeed. It is one of the most important elements you have to nail in order to start making an impact within your chosen niche. Lack of ability to name who she is, means an inability to specifically name who you are beyond the services you have to offer. So maybe the real question is, do you feel super comfortable letting your target audience know who you are? When you feel great about that, it’s so much easier to also say who it is you know you are best at serving at the highest level every day. If you only name the services you are offering, you’re missing the magic. You put your business into the space of commodity rather than a specialty, a need to have. The main reasons people don’t name their tribes are: You haven’t thought about who it is they want to serve. You haven’t thought about the type of person that they are able to...

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The Normal Ebb and Flow of Business

The Normal Ebb and Flow of Business

I think that sometimes we are under the misapprehension that ‘making-it’ either means no stress. Easy street, life’s a beach. Or life becomes even more stressful as we have to work harder, have more responsibilities, have less time away from the people who we love and overwhelmed by carrying the weight of a successful business. The truth is both are as true as they are not. Say what? The reality is, that we are the creators of our own reality. We get to choose how much we work. We get to choose how we want to be supported. We get to choose whether we see and experience prosperity and freedom, or lack and responsibility. We get to choose how much we charge. We get to choose what our message is. It’s all up to us. And in between life’s a beach and life’s a bitch is exactly just that. The in-between. The normal ups and downs of life and perspective. So my message for today is don’t expect your business to be plain sailing, because it won’t be. But understand that even when you hit a rocky patch, a low ebb, you have complete control on how you choose to play with it. Treat it like a game. Remember that this too shall pass and if you choose to take the learning and focus on the next...

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