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Are You Giving Them What They Want?

Are You Giving Them What They Want?

Anyone who has completed even the smallest amount of sales training will have heard of the saying people buy people. It’s a plain and simple fact. We choose to do business with the people we know, that we like and who we trust. And in an increasingly sophisticated marketplace where people are used to getting a shit ton of value for FREE, as service providers, marketeers it is our job to give our potential clients what they want…. The question is, are you giving them what they want? The Know Factor You have to give your potential audience the opportunity to get to know you. Whether you choose to do this through pretty pictures on Instagram, amusing Facebook status updates on your business page, blogging, vlogging or Twitter (to name just a few) as a service provider you need a presence. You need to be visible. Now there’s visibility and there’s visibility I discuss this in my post about marketing vs promoting. You give potential clients the opportunity to get to know you by sharing your message and your story in a way they can connect to. Letting them know how you can help them overcome their struggles or challenges along the way through. The Like Factor By having a consistent...

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Are You Hiding?

Are You Hiding?

  The theme for The Mastermind over the next couple of weeks is visibility. It’s an interesting one, because while we talk about visibility and the importance of it, what we are really talking about is fear and overcoming it. Fear of being seen for who we really are. Fear of being rejected if people see what’s beneath the surface. Fear of standing out. Fear of getting it wrong. Fear of judgement. Fear of standing tall only to be put back into 'your' box. Fear of getting it really right and the negative consequences of success: the push/pull between work and your family. Fear of the responsibility of managing money The list is endless. So what do we do to avoid all of this? We hide. We self-sabotage. We overwhelm ourselves with to-do lists that prevent us from doing the things that will truly allow ourselves to soar. And then what do we do? We justify it. I’m just too busy to take a step back and plan out a proper strategy. I can’t possibly commit to doing just one thing, when I have so many other things that need my attention. I can’t let that person down so my stuff will just have to wait. Oh, let me spend my valuable time attempting to fix that technical car crash, because I...

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Who Are You Writing For?

Who Are You Writing For?

Blogging, vlogging, guest-posting and podcasting are all great for your business because they get eyeballs on your message and increase your authority status. As more of you latch onto the importance of this – which is a great thing, I want to encourage you to think about who you are writing for or communicating to. In The Baby Business School course I talk a lot about getting into the head of your ideal buyer, talking her language and identifying her fears, concerns and challenges. This is super important when you’re writing your website copy as it takes your site from generic messaging to super specific targeting, which leaves your potential client thinking….’how did she know that?’ The number of times I have people telling me it was like I was talking directly to them isn’t a coincidence – it’s because I’m very clear about what it is my ideal client wants to know, needs to be reminded of, wants to be reassured about and needs to know that she’s not the only person in the world who has felt like that about certain things. This thought process is the same whether I am writing for pregnant women or pre and postnatal specialists. However, I am very clear on the distinction between...

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