the blog

Are You Hiding?

Are You Hiding?

  The theme for The Mastermind over the next couple of weeks is visibility. It’s an interesting one, because while we talk about visibility and the importance of it, what we are really talking about is fear and overcoming it. Fear of being seen for who we really are. Fear of being rejected if people see what’s beneath the surface. Fear of standing out. Fear of getting it wrong. Fear of judgement. Fear of standing tall only to be put back into 'your' box. Fear of getting it really right and the negative consequences of success: the push/pull between work and your family. Fear of the responsibility of managing money The list is endless. So what do we do to avoid all of this? We hide. We self-sabotage. We overwhelm ourselves with to-do lists that prevent us from doing the things that will truly allow ourselves to soar. And then what do we do? We justify it. I’m just too busy to take a step back and plan out a proper strategy. I can’t possibly commit to doing just one thing, when I have so many other things that need my attention. I can’t let that person down so my stuff will just have to wait. Oh, let me spend my valuable time attempting to fix that technical car crash, because I...

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Who Are You Writing For?

Who Are You Writing For?

Blogging, vlogging, guest-posting and podcasting are all great for your business because they get eyeballs on your message and increase your authority status. As more of you latch onto the importance of this – which is a great thing, I want to encourage you to think about who you are writing for or communicating to. In The Baby Business School course I talk a lot about getting into the head of your ideal buyer, talking her language and identifying her fears, concerns and challenges. This is super important when you’re writing your website copy as it takes your site from generic messaging to super specific targeting, which leaves your potential client thinking….’how did she know that?’ The number of times I have people telling me it was like I was talking directly to them isn’t a coincidence – it’s because I’m very clear about what it is my ideal client wants to know, needs to be reminded of, wants to be reassured about and needs to know that she’s not the only person in the world who has felt like that about certain things. This thought process is the same whether I am writing for pregnant women or pre and postnatal specialists. However, I am very clear on the distinction between...

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Number 1 in a Week and Closing Down The Baby Business School

Number 1 in a Week and Closing Down The Baby Business School

Well I just have to say WOW!!!! I really can’t believe it. It’s 20th February and I feel like it’s already been the most stupendously amazing year. I can’t lie the last two weeks have felt simultaneously ridiculously busy, while at the same time because of family life and only having one pair of hands (yes t’is true I only have one pair) I’ve also had to let some things slip…so I didn't get completely overwhelmed. So the book launch has been and big thing (obvs) and while I may have jokingly put it out there that I wanted to get to number 1 on amazon a few weeks ago…I didn’t really think it would happen within the first week of launching. I’m totally blown away by all of the support I’ve received and positive feedback from the people who have got something out of the way I communicate my message around creating a positive birth experience. So to have a friend let me know I made it to number 1 in the Self Help section yesterday for a short time was AMAZEBALLS. And then to see the evidence for myself Number 2 – in Exclusive Releases and in the top 3 – 10 books in the various pregnancy and birth sections has been more than what I could have possibly in imagined in this short space...

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