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Creating a Personal Brand

Creating a Personal Brand

If you have ever read anything about marketing for serviced based professionals, I’m willing to bet the author will have talked about the importance of creating a personal brand. If you’ve follow any of my posts, you’ll know it’s one of my favourite topics too. So why is personal branding so important? It puts you squarely at the heart of what you do. There is only one you and nobody can do what you do, in quite the way you do it. This is even more important if you are working in a field where there are many people offering a similar service as you. Having great personal branding stops your service from being looked at like a commodity, where price or location are the  key decision factors for your potential clients.  By showing the real you, you connect with your potential clients at deeper level far more quickly. Helping to cut the time it takes to know, like and trust you as your transparency and unique way of saying things talks straight the heart. This let’s your customers know who you are, what you stand for and why you would be a great match for them. Which is why using your voice (as opposed to instructor talk) and your image on your website and marketing materials is so...

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What Do You Want?

What Do You Want?

Sometimes we all just need a quick kick up the backside. So that's what you're going to get. Are you clear on what you want? Do you know what it is you’re looking to achieve? The big picture. Where you want to be in 12months, 3 years? Is what you are planning to do today supporting the big dream? If not….why are you doing it? Dream big, walk towards it.

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Dealing With Criticism Effectively

Dealing With Criticism Effectively

One of my gorgeous Baby Business School students inspired me to write this blog. She posted in our group how she had been dealing with some criticism after making changes in her business. For those of you who are ready to step into your potential when it comes to growing a successful business be prepared to face criticism head on, you can't hide from it, in fact if you don't receive any, you're probably not putting yourself out there enough. If you wish to serve people in a bigger way, alongside making changes in your own life you have to start doing things differently. You have to start looking at things differently. You have to start acting differently. You have to start thinking differently. And at first that can feel really exciting. You might feel invincible, ready and like no-one can touch you as you suddenly start seeing and really believing that all of these new opportunities you’ve spotted can really create the difference you’re craving. It’s a bit like the honeymoon period. And then comes the work. So in order to make it real you have to start communicating the changes in the way that you think, work and want to act. Now I don’t recommend you shouting from the rooftops,...

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