Are Facebook Groups Good For Business?

Facebook groups are extremely fashionable right now and for a very good reason. As Facebook organic reach across business pages makes it more difficult to share our key messages with our ideal clients. Creating a group can provide you with a space that allows you to really get to know your community on a deeper level, through sharing resources, information and answering questions. This enables you to build up the know, like and trust factor. Ultimately if you are prepared to put time, effort...

Why Business Shouldn’t Be Like Dating When You Were 12?

Maybe you’re just starting out in business, or perhaps you have been on the block for a while. You’ve heard about a million and one marketing principles and some of them even sound quite effective. You’ve put the blog page up on your site, but it’s probably sitting empty or maybe you have one or two stories on there. That you wrote about a hundred years ago. Maybe you promoted them on your Facebook page – once – or on your Twitter feed once or twice and then...
10 Ways You’re Not Building Your Baby Business (It’s 12 actually – I got carried away)

10 Ways You’re Not Building Your Baby Business (It’s 12 actually – I got carried away)

When was the last time you asked yourself the question, ‘what is it that you really want?’ I’ve been asking myself that question A LOT recently and particularly over the last weekend. If you haven’t done it in a while/ever. It’s something that I invite you to do, because for someone who prides herself on being incredibly focussed and driven – it’s amazing how quickly you can find yourself driving completely down the wrong bloody path….Or not driving anywhere at all. So...
Copy Editing Tips To Help You Stand Out From The Crowd

Copy Editing Tips To Help You Stand Out From The Crowd

Have you ever wondered how some people are able to write copy that screams BUY ME now, whilst other sales and services pages leave you feeling cold? Well wonder no more, because today I interview Kris Emery from KrisEmery.com who shares some really great secrets on how to start tweaking your own copy efforts to avoid an overwhelmed and disengaged audience. We love to hear what you think, so don’t hold back!   If you’re struggling with engaging your audience, you’ll love my...
3 Key Online Marketing Questions for Baby Business Owners

3 Key Online Marketing Questions for Baby Business Owners

This week has been another crazy week of firsts.  It’s been exciting, exhilarating…and a little bit exhausting, but that’s okay. I was extremely honoured this week to have been invited to talk on stage at Kings College University Hospital in front of a group of student midwives and birth professionals.  It was one of the many events across the world celebrating the International Day of The Midwife. It wasn’t until the week before that I found out that I would be sharing the stage with...

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