I Used to Say the Competition is Irrelevant….I Lied

I Used to Say the Competition is Irrelevant….I Lied

It’s not just me you’ve heard it from right? It’s one of those things that comes up again and again when talking about the ‘competition’. ‘Stay in your own lane’, ‘stop worrying about what they’re doing and focus on what you’re doing’, the same old clichés which I have trotted out on more than one occasion.  But, I’ve a confession to make I don’t think it’s true anymore. I think you do have to know what you’re competition are up to. But there is a big BUT, know what they are up to, but don’t...

Is it Time to Ditch Facebook Business Pages?

If I read one more post or blog complaining about the organic reach on Facebook going down the pan, I might hurt someone. Okay, maybe a bit OTT. But we know organic reach has gone down, this is not a new story. However, focussing our attention on that, is not going to gain us any new followers OR help us to engage with our current fans – if we have any. Focus on organic reach takes us away from the real question of the day, should we even be bothering when it comes to business pages on...

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