Mindset

The Real Reason You’re Not Growing Has Nothing to Do with Strategy

By 1 May, 2025No Comments
Welcome, smartypants!

Suzy's Blog

Elevate your mindset, marketing & self-mastery right here

The Real Reason You’re Not Growing Has Nothing to Do with Strategy

Let me ask you something real, woman to woman:

Does your life look exactly the same as it did six months ago?

If the answer is yes—or even kind of yes—we need to talk.

Because that sameness? That comfort? It might feel safe. Predictable. Even easy.

But it’s not growth. And deep down, you know it.

This is your wake-up post. Your reminder that being “comfortable” is not it, this is not what you’re here for. 

You didn’t start a business, get certified, pour your energy into self-development just to coast. 

You came here to lead.

 To expand. 

To set your nervous system on fire in the best way—by walking into the unknown and finding yourself on the other side.

The Dangerous Grip of Comfort

Most people don’t even realise they’re stuck. It sneaks up on you. One quarter turns into another, and before you know it, it’s been a year… and nothing’s changed.

You’re doing the same routines. Working with the same types of clients. Having the same ideas. Dreaming the same dreams, without doing anything differently.

And that’s the problem. Familiarity feels safer than fulfillment. But safety doesn’t expand you.

Fulfilment requires friction. Not burnout. Not chaos. But challenge. Newness. Energy that makes your brain perk up and say, “Oh, we’re doing this now?”

Your body will try to drag you back to the familiar. It’s how we’re wired. Your identity will cling to labels you’ve outgrown because letting go of them feels terrifying.

And if you’re feeling a little called out right now? Good.

Your Identity is Up For Upgrade

You are not your business. You are not only a mum. Or a partner. Or the person everyone leans on.

You are a whole woman who is allowed to evolve.

But here’s the truth: you can’t step into your next level with a death grip on who you were.

Growth requires release. And that release? It often comes with grief, guilt, and the fear of being too much and outgrowing who you were to step into who you’re becoming and sometimes the people you love the most. 

The people you most want to get it, will find it challenging. 

I get it. I’ve lived it.

But let’s be clear: dimming your light helps no one.

Why You’re Really Stuck

If you haven’t made the moves you desire, ask yourself this: what have I been saying, thinking or feeling about myself that’s keeping me here?

Those inner narratives? That’s your comfort zone in disguise.

And if you want to break free, you have to start choosing thoughts, feelings, and actions that align with the woman you say you want to become.

That woman doesn’t wait for clarity. She creates it. She makes decisions from her future, not her fear.

Your growth starts where your comfort ends.

And if you’re ready to be held as you stretch, to be seen as you upgrade, and to be expanded in a space that will not let you play small—you need to join us for Pathway To Purpose 

Our Live 3 Day Virtual Event 3rd – 5th June.

Get your tickets here.

Leave a Reply

Suzy Ashworth
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.