Highlights
- 01:05 Why Suzy decided to learn Facebook ads herself instead of immediately hiring another manager, and the strategy shift she spotted straight away
- 05:02 The 35 minute power hour that changed everything in 72 hours, and what 13 years in this industry taught her about longevity
- 06:02 The question to ask yourself: where are you avoiding the difficult thing? And the three principles that get you through it
- 09:14 Why everything is always feedback, never failure, and how to switch from worry to wonder
- 12:24 That feeling on the other side of the difficult thing. The one she doesn't want you to rob yourself of
Quotes
- “The reason I'm still here is because, in many instances, I have been willing to do the difficult thing. That is what differentiates anybody who has longevity.”
- “Doing nothing never helps. You doing the thing is going to give you the feedback you need to make the next decision.”
- “If we think about our businesses, our lives, like a science experiment, then you're never defeated. It's just data.”
- “Get really excited when you get something wrong. Because it means you're about to learn something new.”
Download the full transcript here
How To Do The Difficult Thing
This episode is about doing the difficult thing. The one you're circling right now in your life or your business, quietly hoping someone else will handle it for you.
I'm sharing the three principles that have kept me in this industry for 13 years. Plus the reframe that changes everything.
Short and sweet. Honest about how messy the middle feels. And a reminder that faith plus action is the thing that equals miracles.
Summer School, my first free challenge in over 18 months, kicking off 15 June. Perfect for you if you've been circling the idea of becoming a coach and want to know what it takes to build a coaching business in 2026 and beyond. Join at suzyashworth.com/joinsummerschool
