Highlights
- 00:56 The advice everyone's repeating right now that's quietly costing people thousands of followers
- 02:05 Why it made sense for one person to start from scratch, and why it won't for you
- 04:01 The five-pound-a-day move I'd make instead of burning it all down
- 06:02 The question to ask before you build anything new (your left hand vs your right hand)
- 07:51 The client who wanted to fix the wrong thing, and the numbers that stopped us
- 10:26 The fastest path to the result you actually want
Quotes
- “She doesn't want to engage Instagram, she wants more clients.”
- “What's already working? That has got to be the first question. Not what strategy should I use, not what tactics should I use, but what is already working?”
- “My whole mission is to no longer tolerate and accept the over complication of really simple things.”
- “When we put first things first, we will get infinitely quicker results whilst eliminating distraction.”
Download the full transcript here
You're Optimising The Wrong Thing
This one's for you if you're tempted to burn it all down and start from scratch. New Instagram, new strategy, new everything. Because the algorithm “doesn't like you” anymore.
I'm getting into the thing I'm seeing everywhere right now: people pouring time and energy into optimizing the wrong thing entirely. A couple of real examples, the question that changes where you put your effort, and why the fastest path to what you actually want is almost never the shiny new thing.
Quick and dirty, straight off the back of Summer School. And a reminder that faith plus action equals miracles.
