Most people are walking around thinking their way into a new identity—and wondering why nothing in their life is actually changing.

The truth? You can’t mentally override a misaligned frequency. And the shift you’re missing isn’t more mindset work—it’s in the energy of wanting.

In this post, I want to talk about a concept that completely rewired how I approach goals, desire, and transformation:
➡️ Wanting vs Needing

And why choosing from desire is the secret to 10x growth in every area of your life.

📚 Inspired by “10x Is Easier Than 2x”

I’ve been revisiting 10x Is Easier Than 2x by Dr. Benjamin Hardy and Dan Sullivan. The first time I picked up the book, I was inspired—but also triggered. The idea of simplifying, letting go, and focusing on fewer things in order to experience exponential growth? It felt… unrealistic at the time.

But life has a way of preparing us.

Now, I see it: The power of the 10x mindset lies in subtraction. In letting go of what’s merely “working” in order to hold space for something quantum.

And one of the most powerful ideas in the book isn’t about strategy or planning—it’s about wanting.

💥 Wanting Is a Skill

Dan Sullivan says he’s written down what he wants every day for the last 35 years.
His secret? He’s become really good at wanting.

And at first, I resisted this idea. As someone who teaches conscious co-creation, it felt off. Wanting can sometimes feel like yearning—like it puts the thing you desire outside of yourself.

But here’s the reframe that changed everything:

Wanting, when done from a place of sovereignty—not survival—is magnetic.

Neediness says, “I can’t be okay until this thing arrives.”
Wanting says, “I choose this because I desire to expand.”

Big difference.

🔥 Why You Can’t Grow From a Place of Need

Let’s get real: There is no need to 10x your income.
There is no need to increase the intimacy in your relationships.
There is no need to stretch beyond “just enough.”

And for many people, that’s where they stop.
Society teaches us that wanting more is greedy.
That “need” is noble, and “desire” is dangerous.

But this mindset is the exact thing that keeps most people stuck.

If you’re ready to truly change your circumstances, you have to get honest:
👉 What do I want?
Not what do I need.
Not what’s realistic.
Not what’s acceptable to others.

What do YOU want to claim for your life?

🌈 Wanting Is the Start Line

This is the identity trap so many high-achievers fall into:
They’re trying to think their way into a new future while still vibrating at the level of survival. They know all the tools. They’re “doing the work.” But their reality doesn’t shift because they haven’t claimed the new identity.

If you want to feel excited, alive, and fulfilled—you have to choose that.
If you want to live a life of freedom, abundance, and joy—you have to declare that.
No one else is going to do it for you.

💫 Your Life Is Built on What You Tolerate

So I’ll ask you the question I ask my clients:

What are you tolerating right now that you’re no longer available for?

And… How good at wanting are you willing to become?

Because you don’t get what you desire—you get what you choose.
And you don’t get what you deserve—you get what you’re energetically available to receive.

🚀 Ready to Play in the Frequency of Desire?

This isn’t just about strategy, productivity, or goal-setting.
This is about who you are becoming.

If you’re done playing small…
If you’re ready to stop tolerating and start receiving…
If you want to experience what it means to feel fully ALIVE in your purpose and your body…

Then this is your call in.