How To Use Mailchimp?

One of my Baby Business Schoolers just posted in our group “HELP! I’ve got my first subscriber and I know not what I do with Mailchimp.” So as someone who knows that what we focus on expands. I wanted to take the heat right out of the fact she was unsure of what to do with her first subscriber win, and get her to focus on the excitement of gaining the illusive first person who has said yes to regular updates. Get excited about being able to be of service to this person from...
Creating a Personal Brand

Creating a Personal Brand

If you have ever read anything about marketing for serviced based professionals, I’m willing to bet the author will have talked about the importance of creating a personal brand. If you’ve follow any of my posts, you’ll know it’s one of my favourite topics too. So why is personal branding so important? It puts you squarely at the heart of what you do. There is only one you and nobody can do what you do, in quite the way you do it. This is even more important if you are working in a field where...
Stop Selling Your Services

Stop Selling Your Services

Sounds ridiculous right? You’re doing everything leaftletting (so 1990’s IMO) Facebook, Twitter, Pinterest – sporadically. Networking with your peers, talks at yoga centres every now and then, but it’s still not happening.  Why? It’s because you’re selling your services.  You know I like to talk, but I’m going to keep this one short and sweet.  You’re a service based professional and you’re passionate about your job and the latest training you’ve...

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