The Normal Ebb and Flow of Business

The Normal Ebb and Flow of Business

I think that sometimes we are under the misapprehension that ‘making-it’ either means no stress. Easy street, life’s a beach. Or life becomes even more stressful as we have to work harder, have more responsibilities, have less time away from the people who we love and overwhelmed by carrying the weight of a successful business. The truth is both are as true as they are not. Say what? The reality is, that we are the creators of our own reality. We get to choose how much we work. We get to...
How to Make Decisions That Will Increase Your Baby Business Income?

How to Make Decisions That Will Increase Your Baby Business Income?

Do you know what the biggest thing that is holding you back in your business is? Your inability to make a decision. When you start to get comfortable with being uncomfortable and start making decisions more quickly and decisively, there’s the silver bullet (if there is such a thing) that will increase the income of your baby business. It’s SUPER interesting for me, having just finished working with 7 amazing women during a 9 month mastermind, observing the different degrees of success we...
Are You Giving Them What They Want?

Are You Giving Them What They Want?

Anyone who has completed even the smallest amount of sales training will have heard of the saying people buy people. It’s a plain and simple fact. We choose to do business with the people we know, that we like and who we trust. And in an increasingly sophisticated marketplace where people are used to getting a shit ton of value for FREE, as service providers, marketeers it is our job to give our potential clients what they want…. The question is, are you giving them what they want? The Know...
Who Are You Writing For?

Who Are You Writing For?

Blogging, vlogging, guest-posting and podcasting are all great for your business because they get eyeballs on your message and increase your authority status. As more of you latch onto the importance of this – which is a great thing, I want to encourage you to think about who you are writing for or communicating to. In The Baby Business School course I talk a lot about getting into the head of your ideal buyer, talking her language and identifying her fears, concerns and challenges. This is...
Number 1 in a Week and Closing Down The Baby Business School

Number 1 in a Week and Closing Down The Baby Business School

Well I just have to say WOW!!!! I really can’t believe it. It’s 20th February and I feel like it’s already been the most stupendously amazing year. I can’t lie the last two weeks have felt simultaneously ridiculously busy, while at the same time because of family life and only having one pair of hands (yes t’is true I only have one pair) I’ve also had to let some things slip…so I didn’t get completely overwhelmed. So the book launch has been and big thing (obvs) and while I may have...
Pricing Doesn’t Matter When You Have P.O.M

Pricing Doesn’t Matter When You Have P.O.M

If you have been following me for even a little while, you will have probably heard me say that what you charge is irrelevant even if you are in a highly competitive area. What I realize is that many people don’t hear the rest of what I say and therefore aren’t getting the full picture. Although, I’m using hypnobirthing as my example, this approach applies to any and all serviced based professionals operating in a competitive marketplace. As more people hear about hypnobirthing and celebrities...

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