Who Are You Writing For?

Who Are You Writing For?

Blogging, vlogging, guest-posting and podcasting are all great for your business because they get eyeballs on your message and increase your authority status. As more of you latch onto the importance of this – which is a great thing, I want to encourage you to think about who you are writing for or communicating to. In The Baby Business School course I talk a lot about getting into the head of your ideal buyer, talking her language and identifying her fears, concerns and challenges. This is...
Number 1 in a Week and Closing Down The Baby Business School

Number 1 in a Week and Closing Down The Baby Business School

Well I just have to say WOW!!!! I really can’t believe it. It’s 20th February and I feel like it’s already been the most stupendously amazing year. I can’t lie the last two weeks have felt simultaneously ridiculously busy, while at the same time because of family life and only having one pair of hands (yes t’is true I only have one pair) I’ve also had to let some things slip…so I didn’t get completely overwhelmed. So the book launch has been and big thing (obvs) and while I may have...
Pricing Doesn’t Matter When You Have P.O.M

Pricing Doesn’t Matter When You Have P.O.M

If you have been following me for even a little while, you will have probably heard me say that what you charge is irrelevant even if you are in a highly competitive area. What I realize is that many people don’t hear the rest of what I say and therefore aren’t getting the full picture. Although, I’m using hypnobirthing as my example, this approach applies to any and all serviced based professionals operating in a competitive marketplace. As more people hear about hypnobirthing and celebrities...

How To Use Mailchimp?

One of my Baby Business Schoolers just posted in our group “HELP! I’ve got my first subscriber and I know not what I do with Mailchimp.” So as someone who knows that what we focus on expands. I wanted to take the heat right out of the fact she was unsure of what to do with her first subscriber win, and get her to focus on the excitement of gaining the illusive first person who has said yes to regular updates. Get excited about being able to be of service to this person from...
Creating a Personal Brand

Creating a Personal Brand

If you have ever read anything about marketing for serviced based professionals, I’m willing to bet the author will have talked about the importance of creating a personal brand. If you’ve follow any of my posts, you’ll know it’s one of my favourite topics too. So why is personal branding so important? It puts you squarely at the heart of what you do. There is only one you and nobody can do what you do, in quite the way you do it. This is even more important if you are working in a field where...
Stop Selling Your Services

Stop Selling Your Services

Sounds ridiculous right? You’re doing everything leaftletting (so 1990’s IMO) Facebook, Twitter, Pinterest – sporadically. Networking with your peers, talks at yoga centres every now and then, but it’s still not happening.  Why? It’s because you’re selling your services.  You know I like to talk, but I’m going to keep this one short and sweet.  You’re a service based professional and you’re passionate about your job and the latest training you’ve...

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