3 tips when starting your own podcast…
…and how you can achieve 50,000 downloads
My team and I started the podcast in December 2019 and it has received over 50,000 downloads. Considering that up until now (beginning of 2021) I hadn’t been putting the show on YouTube, I’m seeing this as a remarkable achievement.
I must be doing something right, huh?
Truth be told, the podcast is something I’ve wanted to do for a long, long time – in fact, I actually started a podcast around 5 years ago but that didn’t work out, and I’m a huge believer in things happening at the right time.
It seems like now is the right time for me, and it might be for you too?
It’s not for everyone, but I know for a fact that there will be some of you out there who have considered starting a podcast and just need the nudge. So consider this blog post your nudge.
I’ve decided to let you in on my 3 tips to consider when starting a podcast, so you can reach 50,000 downloads and beyond too!
They go like this…
Make it relevant
It may seem obvious, but if you’re going to start a podcast, you want to make sure it serves a purpose so that people are interested. I think about my podcast in the same way as I think about my newsletters, there feels like a deeper sense of intimacy with it. I love it when people respond to my newsletters or the podcast to tell me how they made them feel, because it means my message resonates with them, and that feels, really good. So on one hand you want to talk about whatever you like, and the things that you’re feeling particularly passionate about at that time. But it’s also a great idea to make sure you’re talking about the issues your audience want to talk about. A great way to do this is to scan your groups and see what people are speaking about and requesting, then you can go away and create episode’s completely tailored for your audience. Super simple but so effective!
Promote, promote, promote
Once you have your agenda, and you’ve recorded your first episodes, you need to promote the heck out of it! I make sure that the podcast is emailed out to my entire list – every single episode. So that’s twice a week. I make sure that I have a wave form that goes onto Facebook and Instagram stories (a wave form is a short video clip of me talking – basically a little teaser, with subtitles and artwork). Then if you choose to you can promote it on YouTube and iTunes.
And my final recommendation is to batch it – I do this ALL the time. If you can get four to six weeks worth of episodes nailed and in the bag – that is super, super helpful in just creating time and space for you. This is especially important for me as I put out two podcasts a week at the moment, so I like to record them in batches. Also just by the very nature of having two episodes a week, I’m going to get more downloads than somebody who has one episode a week. The recommended number to launch with is three but I launched with six which probably put me at an advantage when it comes to receiving downloads. So plan your content, decide how frequently you will have episodes go out, and then batch record so you can save yourself time and also take advantage of the time’s when you’re really in the zone.
And so there you have it folks, happy recording!
If you haven’t checked out my podcast yet, you totally should! Here’s the Episode from when I had received 10,000 downloads where I go into more detail on how you can create and promote an epic podcast.
All the love,
Faith + Action = Miracles