3 things to focus on to go from 100k-200k
Have you hit 6 figures and are looking to scale towards a quarter of a million pounds?
Then you need to read on, my love, as I’m about to share with you the 3 things you should absolutely be doing to take your business way past 100k and beyond.
And honestly, even if you haven’t got that far yet, I’d still recommend you take notes… For me, personally, the way that I have always made quantum leaps in my business is by putting myself the position of somebody who is steps ahead of me – it doesn’t really matter how many steps. I just need to know that they are ahead of me, and being in their space, being in their energy, understanding how they think, and how they approach things, has always helped me get ahead.
I think that when we talk about hitting 6 figures in the industry, there is this expectation that we’re going to feel like ‘I’ve made it’. Now, if you’ve made it 6 figures, you’ll understand what I’m about to say, and if you haven’t, you might be a little surprised. But the truth is for the majority of people, they’re like, ‘wow, I don’t have a huge amount of money left in the bank’. And in addition to that, the whole thing has probably felt quite scrappy. It doesn’t usually feel like a smooth process, and I know for me it definitely felt quite chaotic.
So, most of what I’m about to share is all about ironing out the creases and creating more calmness and collectedness.
Let’s dive in, shall we?
The first thing to do is to refine your offer. Once you get to 6 figures, you’ll probably find that most of the jobs you were doing to get there are not jobs you want to be doing. That’s totally normal. But as you start to scale further, I want you to tune in and ask yourself if I only had to do one of these things for the rest of my life, what one would light me up? And then I’d advise you to refine your products and services so that you can do more of that thing. So that might mean getting rid of some programs, changing others from 1-1 to group coaching… it might mean increasing your rates, or it might mean starting something completely new. It doesn’t matter what matters is that you simplify your offer so that you are in a position to grow.
Optimise your launch process
The second thing that I want you to be looking at refining is your launch. So again, nought to a hundred is usually scrappy. You’re doing all of the things yourself. You have barely any support, and every single launch you’re flying by the seat of your pants. If you want to build a business that feels like freedom, you need to be smarter and more strategic about how you are launching. This isn’t something that I implemented soon enough – I was launching here, there and everywhere, every time I needed a cash injection into the business. But I would advise you to get things organised and do what I do now, which is to look at my calendar and strategically plan when I am going to launch. More structure and planning ahead of the game makes everything feel so much more achievable, and gives you time to focus on other things (and avoid burnout!).
Start to build your team
And then the third thing that I want you to do to be doing is looking at where you need support. Now, I don’t think that you need to be spending a ton of cash, hiring all of the people from the get go. But if you don’t have a VA yet, you absolutely need a VA, as they can be doing all of the things that you shouldn’t be doing, leaving you space to focus on your sales and your messaging. And then as you hire again, make sure that you are handing over allofthethings that don’t light you up – this will be different depending on what your zone of genius is. I got to a point where I didn’t really want to be doing anything other than content creation and coaching, so I made sure to hire for everything that wasn’t that. I hired a Facebook ads manager pretty early on, because that was something that I knew I was never going to get my head around. And what it meant is when I was launching, I was always launching to new people. That was my community building. So you have to be really strategic about the people you are hiring and the value they can offer.
So, they are my top three tips when it comes to scaling to 200k – really refining your offers, optimising how you launch and starting to build your team.
I hope that you have found this interesting, and if you’d like to listen to Episode 72 of The Limitless Life Experience Podcast where I riff on this some more, you can do that here.
Don’t forget to look out for part 3 in this series, and if you’d like to be in the company of over 1500 incredible female entrepreneurs, we are all hanging out in The Quantum Success Hub for Female Entrepreneurs on Facebook – we would love to have you join us.
All the love,
Faith + Action = Miracles