Have you really nailed YOUR unique message?
I want to talk a lot over the next few months about the importance of communicating your True Authentic Message. Next to the work that you do on your mindset, I think it’s the most important thing that you need to nail. It’s the thing that is going to take you from here and competing with lots of other people that are doing something similar to you, to elevating your business growth through the roof, whilst leaving you – yes, maybe somewhat exposed and a little vulnerable – but feeling that you are so close to your truth that when your tribe members hear your words they cannot help but be drawn to you like a magnet.
Yes, I’m talking about message A LOT at the moment, but if you’re not connecting with as many clients as you desire, then yes, you need to listen to this.
Now, this is something that has been formulating inside me since I started working with a new mentor towards the end of last year.
For the first time in my life I had somebody say, ‘stop’.
I was like, ‘I want to do this programme, I want to do that programme, and I want to create an online programme about how to create online courses’. She just asked me, ‘is this what you want to do?’ I said ‘it’s not really what I want to do, but I know my community really want it, and you know, I want to give them what they want. Blah, blah, blah, blah, blah’. She just told me to Stop.
To be given that permission to stop was pretty life changing to me, just hugely, hugely impactful, because when I stopped I created space to listen to myself and to really feel into where I wanted to go and what I thought was important.
One day, after re-committing to doing just 10 minutes of journaling every day, I got this download which was, I need to be talking about messaging.
That is, the magic is in the message
and when you feel comfortable enough (I get emotional every time I think about this), when you finally feel comfortable enough to speak your truth and to really talk about the impact and the transformation that you want to help your clients achieve, in a way that is completely unfiltered and in a way that gives them permission to express themselves to you in their complete entirety, that changes things. The work that I have been doing so far around mindset, which is amazing, has all been around the tactical stuff. I’ve said it a million times before, that you can have the best tactics in the world but if your mindset is not in the right place those tactics will fall flat on their arse.
I think that there is even another piece to that puzzle. You have to have your mindset in the right place and believe that you are worthy of working with the people that you desire to work with, and then secondly, you need to be able to communicate authentically the stuff that up until now you don’t feel that you had the right to say, up until now you haven’t had the confidence to say, the stuff that you feel will be too much, too in your face, too honest for your clients.
Your mindset, your message and then your tactics.
Today I want to invite you to have a look at both your personal life and your business life and see where you’ve been holding back. What’s the stuff you wish for or you want to say that you’re not saying? I’m not suggesting you go and completely splurge everything in public, but use your journal, and I would love for you to just explore what life might look like if you were able to say the things that you’re keeping back, able to do the things that you would love to do but don’t have the confidence for. I encourage you to tune into your truth and just imagine what life might be like if you allowed yourself to go there.