Who Are You Writing For?

Who Are You Writing For?

Blogging, vlogging, guest-posting and podcasting are all great for your business because they get eyeballs on your message and increase your authority status. As more of you latch onto the importance of this – which is a great thing, I want to encourage you to think about who you are writing for or communicating to. In The Baby Business School course I talk a lot about getting into the head of your ideal buyer, talking her language and identifying her fears, concerns and challenges. This is...
Number 1 in a Week and Closing Down The Baby Business School

Number 1 in a Week and Closing Down The Baby Business School

Well I just have to say WOW!!!! I really can’t believe it. It’s 20th February and I feel like it’s already been the most stupendously amazing year. I can’t lie the last two weeks have felt simultaneously ridiculously busy, while at the same time because of family life and only having one pair of hands (yes t’is true I only have one pair) I’ve also had to let some things slip…so I didn’t get completely overwhelmed. So the book launch has been and big thing (obvs) and while I may have...
Pricing Doesn’t Matter When You Have P.O.M

Pricing Doesn’t Matter When You Have P.O.M

If you have been following me for even a little while, you will have probably heard me say that what you charge is irrelevant even if you are in a highly competitive area. What I realize is that many people don’t hear the rest of what I say and therefore aren’t getting the full picture. Although, I’m using hypnobirthing as my example, this approach applies to any and all serviced based professionals operating in a competitive marketplace. As more people hear about hypnobirthing and celebrities...

What’s it Going to Take?

It’s the 31st of December 2015 and it’s likely you’ll be on the spectrum of at least one of the following: Excited about the promise of the year ahead. Full of optimism that this year could finally be the year that you achieve what you set out to achieve. Hopeful about all of the great things around the corner that you haven’t even thought about yet. Ready to take on 2016 and win. Boom! Indifferent, I mean it’s just another day right? Another year gone and you’re no closer to getting anything...

How To Use Mailchimp?

One of my Baby Business Schoolers just posted in our group “HELP! I’ve got my first subscriber and I know not what I do with Mailchimp.” So as someone who knows that what we focus on expands. I wanted to take the heat right out of the fact she was unsure of what to do with her first subscriber win, and get her to focus on the excitement of gaining the illusive first person who has said yes to regular updates. Get excited about being able to be of service to this person from...

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